On Nov 24, Be An Idea had headed to Kabil Village for our second Batam Build with non-government organisation Habitat for Humanity. It was the second time for the brand strategy consultancy and its friends to help build strong communities.

A look at why your brand isn't working and five common principles to use as a foundation when looking at developing brand strategy.

Be An Idea revisits Habitat for Humanity's Batam Build for another build as part of the Brick By Brick programme.

On June 9, Be An Idea sent a volunteer team to the Indonesian island of Batam to collaborate with Habitat for Humanity’s mission to provide affordable housing for locals as well as support our personal mission to build thriving communities. The 6-strong team, led by founder Nadim van der Ros, was made up of Be An Idea team members and volunteers from our extended network.

Be An Idea is changing. In fact, we've been quietly changing over the last several months and what's really changed is that we're ready to announce this to the world. We recognise that being a 6-year old enterprise that is still pivoting in start-up mode feels very much like being Steve Carell's Andy Stitzer character in Forty Year Old Virgin. We've pivoted a few times and each new pivot sows plenty of confusion about what we do.