LEARNING LUNCH:

Design Better Brand Conversations

Every organisation can benefit from investing in their brand. A great brand strategy will lead to better performance by shaping the culture that people want to buy into, either as employees, partners or customers.

All too often, organisations won't invest in their brand because of two reasons - they either don't know how to have a conversation about brand or even if they are, these conversations are simply not productive enough. We get it - most brands are made of concepts that are either too esoteric or too bland to be useful for anyone.

We invite you to change that. Our upcoming Learning Lunch: Designing Better Brand Conversations is aimed at helping you to understand how to have more productive, meaningful brand conversations to help you make better decisions around your brand.

WHO SHOULD ATTEND

Attendees should be individuals and teams that are responsible for developing their organisation's brand, defining its culture and improving its performance. This includes, but not limited to:

  • Business owners and entrepreneurs
  • Marketing Managers and Brand Directors
  • Transformation Managers
  • Customer Advocates
  • Internal Culture Builders

We welcome attendees from all three sectors - corporate, social and public sectors (we have discounts for non-profits).

ABOUT THE SPEAKER

Nadim has over 14 years experience in integrated marketing on both agency and client side. He has built brand equity for brands spanning a range of industries in countries such as Hong Kong, Singapore, Indonesia and the Philippines. He believes in building stronger communities by helping organisations to build effective brand strategies. He is also a Certified Facilitator in the LEGO® SERIOUS PLAY® method which forms the primary facilitation method for the Dynamic Brand Strategy approach used by Be An Idea.